SEOUL, October 12. /Offset. TASS Stanislav Varivoda/. South Korean company Samsung Electronics will refuse to use brand Note, which went out of its flagship smartphones with big screen. This was reported by TASS source in the headquarters of the Corporation.
“the Management of Samsung Electronics is considering abandoning the use of names Note, as recent events have literally destroyed the reputation of this brand”, – said the employee on condition of anonymity. According to him, after the scandal with the new Galaxy Note 7 – the trust of consumers to this product has been undermined. “According to polls, very negative to the device is more than 50% of respondents, including South Korea. The only thing you can do in this situation is to completely destroy the brand,” he said.
At the same time, according to him, the name of the flagship series of smartphones Galaxy decided not to change. “Rebranding would be too expensive,” – said the Agency interlocutor.
September 2, Samsung Electronics announced a massive recall and suspension of sales of Galaxy Note 7 due to the problems detected with rechargeable batteries which could spontaneously explode. Samsung from-for it has suffered losses of about $ 1 billion, the company Later reported that the problems with the battery removed and started an exchange of previously purchased Note 7 to the new one. From 1 October, their sales were resumed on the territory of the Republic of Korea.
Samsung Electronics 11 October announced a complete halt of production of smartphones Galaxy Note 7. According to the representative of the company, it has taken such a decision “guided by the concern for the safety of users.”
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