Apple and Google in terms of production deficit
Apple and Google are striving to increase sales of its smartphones, taking advantage of the review Samsung Galaxy Note 7, but can’t do that because they do not have sufficient products. The reason is high demand for the new model exceeded expectations, writes the Financial Times.
the Problem of supplies of iPhone 7 Plus
the iPhone 7 Plus is considered the most serious competitor to the Galaxy Note 7. The demand for it far exceeds supply. Customers that have placed orders for the iPhone 7 Plus on the Apple website, received notification that they will have to wait for delivery of the smartphone to eight weeks, especially if they chose a new color scheme Jet Black.
observations from a research firm Goldman Sachs, the delay in obtaining the iPhone 7 Plus is an average of 4-5 weeks for a model Jet Black — 7-8 weeks, and this trend is not quenched.
chief Financial officer Apple Luca Maestri (Luca Maestri) said that demand for the new model exceeded the company’s expectations, so now she suffers from a lack of supplies. Apple have nothing to attract those buyers who are looking for an alternative to the Galaxy Note 7. According to Maestri, even for the next quarter it will be impossible to say how affected the sales of Apple, the situation with the failed flagship of Samsung — for this must go an entire fiscal year.
the iPhone 7 Plus
Issue components Google Pixel
With a similar problem faced by Google, has just issued a smartphone Pixel demand also exceeds supply. A number of publications including Trusted Reviews, said Pixel XL, with prices starting from $ 650, a direct competitor to the Galaxy Note 7. Google reports that the number of preorders has exceeded her expectations and that she is working on the completion of the reserve products.
Wayne Lam (Wayne Lam), a specialist in smartphones, research firm IHS, Markit, believes that Google will be harder to build up a stock of products than Apple. HTC, which manufactures Google uses smartphones Pixel OLED displays Samsung. Samsung so to some extent can affect the intensity of production of the Pixel by adjusting the supply of components.
lehm believes that a real chance to fill the niche Galaxy Note 7 is the flagship Mi Note 2 the Chinese manufacturer Xiaomi, which was released on October 25, 2016
Chronicle of catastrophe Galaxy Note 7
Galaxy Note 7 was presented to the consumer on 2 August 2016 This is the first smartphone in the world market with the function of scanning the iris of the eye. Its recommended retail price in Russia was $ 64990 RUB, but sales of the device did not start.
the First message about the explosion of the smartphone battery during charging appeared August 24, 2016, and on 2 September the company announced the worldwide recall of the model. By this time the world had registered 35 cases of the explosion of the smartphone. After review of the reports of explosions and continued to receive, as many customers continued to use the devices. In addition, the batteries of Galaxy Note 7, sold after a review or sent a replacement, also began to explode.
In October, Samsung has completely stopped sales of Galaxy Note 7, called on the owners to turn them off and return to the manufacturer in exchange for its flagship device Galaxy S7 Galaxy S7 Edge or reimbursement of the price difference. The brand offers buyers a Galaxy Note 7 to be purchased for half the price of the flagship that will be released in early 2017.
the loss of Samsung as a result of stopping sales and review Galaxy Note 7 will be about $ 5.3 billion for the first three quarters. The failure of the flagship resulted in a wave of layoffs in the company, during which will be fired 20% of the management staff.
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