As Samsung will wash away the shame Galaxy Note 7 – L!FE.ru

Blogger Paul Gorodnitsky — about how the company can still benefit from the failure of the Samsung Galaxy Note 7 and why disaster with a smartphone will make the Corporation stronger.

Samsung is in deep knockout. He lost a lot of money: analysts Reuters calculated that the whole story with the Galaxy Note 7 will cost the Koreans in a $ 17 billion. Even sadder that the company made itself a laughing stock: over flammable gadgets ironically, even Barack Obama. Finally, the Asian brand has clearly lost the competition to not only Apple (which was expected), but Google and HTC main Android smartphone, the fall was the Pixel, which received good press and not the Galaxy Note, remaining on the sidelines.

But the Koreans, strangely enough, there is still a chance to fix it: the collapse of mobile-bombs can be equated to a ritual sacrifice, it is able to benefit.

Judge for yourself — the earlier market position was as follows:

1. Apple releases two main iPhone at the same time. Name one iPhone from another — iPhone Plus. Everything is simple and logical.
2. Samsung flagships came out on the market every six months. One was called Galaxy S, another — Galaxy Note. The figures up to 2016 do not coincide: Galaxy Note 5 debuted after the Galaxy S6.

the Information is not confirmed, but Samsung is likely to roll the Note lineup once and for all, while maintaining stepnye phablets. The situation will change for the better: the premiere of two top-end devices will be held before MWC, six months before the release of the new iPhone. If you believe the autumn inside, then after the synchronization lines of the flagship Samsung will prepare three models.

1. Standard Galaxy S (the curved screen with a diagonal of 5,1 inches).
2. Enhanced Galaxy S (the curved screen with a diagonal of about 5.5 inches).
3. Galaxy S Advanced with the addition of Pro (as an option), a stylus and a large screen.

Thus, Note reincarnates the deceased at the perfect time in the right place and under the optimum name. By the way, the main specifications of the next flagship is known for: Galaxy S8 will get the divine 4K display, dual camera and Snapdragon processor 830 (as always — along with the brand). In addition, the physical key will disappear and a 3.5 mm connector. Likely S8 will be similar to the iPhone 7, but will pass on all key characteristics.

of Course, in order for the audience to forgive and forget the nightmare the release of the Galaxy Note 7, it is not enough just to reschedule the premiere to change the name and release a good phone. It’s much more difficult, but the Samsung is able to crawl out of the crisis. You need to take only four steps.

first, declare the cause of the incident with Note 7. The current wording (“problems with the battery”) sounds ridiculous — even more so that smartphones from the party, is considered “safe”,, too, exploded. People want to hear the real reason down to the last detail — without it the company will return the trust of customers.

second, Samsung Corporation needs to hold a normal program review. Of course, Asians have announced mass return of the devices, but you need to understand that this scheme works properly only in the US and Europe. The people there either agree to exchange (Galaxy S7 plus compensation in the form of coupon in Samsung Store) or just take the money, but in Korea not all users Note 7 even came to notice that the apparatus must pass.

third, Samsung should reconsider your experience with the owners of Galaxy Note 7 whose property was damaged by the explosion. For example, according to The Guardian, a man with loss of 9 thousand dollars (phablet exploded on the table) said it was necessary to use feedback devices. The company has not even tried to clarify and answered as banal and cynical, having regular negative infopovod. In the near future such situations should be avoided and, alternatively, to conduct their own investigation of the incident.

But most importantly, the fourth and last point. The fact that the presentation of Samsung smartphones — rather banal spectacle: on stage stand telephone, Koreans in English (with a noticeable accent) saying he is better than the iPhone, then call the price, and then consider the mission accomplished. Sometimes, of course, this algorithm embeds a Hollywood star, but the emphasis is firmly on the trolling competition.

At the beginning of 2017, everything should be different. If the Koreans will hire intelligent marketers, we will be able to see a real show with irony about the fire Note 7. In such a scenario, the Prime Minister is much brighter and louder than the dreary listing of specs flagship. And, in assessing the effect that Koreans understand the importance of producing the show, not geek Orgy around the new phone.

Only then did Apple really tense.