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The week in every sense has stood out hot. On the one hand, the IFA in Berlin, on the other hand, the story of the ignition of the battery in Note 7, which has caused serious passions. Well, what about these topics we discussed in a variety of materials, but subject to Note 7, it is necessary to go back as it is topical. But first I want to share a couple of observations on the communication in Germany. Coming to Berlin two or three times a year, buy Vodafone and other operators to see how the quality of communication. It is quite sad, but caught up with the level of Russia’s heartland, although does not meet Moscow and other major cities in the past two years. At this time I decided to try the O2, which has been repeatedly regretted. Signal quality is normal, but the operator sells small traffic bursts, bought 1.5 GB for 25 euros, and two SIM-card 1 GB (500 MB for only 10 euros). Total first card of 500 MB per day flew, spent less than 400 MB. The trial support team to find out how this might have led to interesting results. This is a problem on the client side, as operator rounds session traffic (as it is, it’s a secret! Heard of it?), And the amount of traffic, it turns out, I was presented in the form of promotions. I like this approach? I’m so very pleased. The exhibition has shared it with local guys working for operators, and they commented on it: the new roaming rates in Europe when roaming is actually removed, all operators are beginning to squeeze money out of customers in any way, this is a trend. The fact that the Commission has achieved its goal, there is no doubt, we are waiting for another round of worsening conditions on the operators tariffs in Europe, when payments become hidden. But this is so, notes in the margins, let’s start talking about the main theme of this issue.
Content
- Pro explosions Note 7 comments in the wake of the publication
- Pokemon Go to the Temple on Blood in Yekaterinburg – a stupid trick
- presentation Technologies and real products, notes with IFA
- Give the book of complaints! And it is in your pocket, look carefully
Pro explosions Note 7 comments in the wake of the publication
On the situation with Note 7 in detail written in the wake of official statement Samsung. As a comment to this material want to say that I was somewhat surprised by the double standards of many people, it noted. According to them, about the exploding iPhone head and subsequent death of a person – it’s okay, as well as the lack of reaction to the Apple event. Subsequent replacement of chargers left on the original for $ 10 from Apple – it’s a cool move. And when the Samsung in order to avoid even the slightest problem ready to change all the phones that are on the hands of the people, then immediately there is a lot of conspiracy theories and explanations. Although the explanation is exactly one – for us it is important that people do not have problems, and they have their drawbacks discussed in public, not hiding in the corners, like the others. I have a style much closer than charge users is that they have not arranged and hand they are properly held phones (Steve Jobs and antennogeyt) or that their phones are exploding due to the fact that they bought the left charger. In the case of Samsung the situation is exactly the reverse, the company felt that even with the left cable, which can find and apply users, it is responsible for the product. Although legally she could send all and do nothing, as, indeed, does the majority of electronics manufacturers in similar situations. This story, as a litmus test, showing relevant to users in the future is with the way the Samsung entered, will be compared to other manufacturers, and ask the question, why they are not doing so well and that they interfere. However, there is every man chooses what he wants to receive. The explanation in the style of “the fool”, as the likes of another company, or real action to address the problem. I’m always for real steps to solve the problem.
In many respects, this situation is interesting in terms of experiences for his “team.” Before the release of iPhone 7, about which we already know almost everything, and this information is not forced to say that we are waiting for the amazing food, the problem with Note 7 – this is a great gift for a sympathetic company from Cupertino. Fans nothing human is alien, and the emotions and the joy of what a direct competitor stumbled doubly pleasant, hence plenty of jokes and a naked joy. We can consider this as part of an unwitting PR-campaign, when people are on their own and quite deliberately fanning the story. Even though a couple of minutes on Google can show that this problem is quite common for other companies, for example, the same iPhone, and phones and chargers perfectly burned almost all the time. Another thing is that the story never inflated, as this Apple and say something similar about the company can be one. And users scribbled questions on Apple’s support forums, where their bill in the hundreds.
to some extent it resembles the automakers, it is one thing when an error occurs in Toyota, is another matter – Mercedes, second forgiven much more, anyway, howling is a smaller forums. But if we remember automakers want to add the following to their car review – it is common and happens quite frequently, as opposed to that of the producing electronics companies. The discussion of such reviews lead to hundreds of scribbled pages on the Internet, promises never to buy such a car company, the decisions that brand X is now permanently lose the market, as users will not forgive her anything. And you know what’s really going on? Nothing. If you remove the information noise, then eventually selling automakers does not suffer, they retain their market share. Economic losses – this is another part of the story, but you can look at the same Toyota, which made the findings of its most massive recall of cars and become stronger from this only. About the story can be read here.
Something tells me that the people of Toyota and Lexus about that history no longer remember or does not know, and are guided by the day today. This is about the long-term impact of such events on the brand.
It’s a shame that the good in all senses of the smartphone Note 7 is flawed, but it’s nice that they are corrected. Especially for those who are worried that their smartphone can do something to happen, it is proposed to pass it and get a new unit of the party, where the possibility of fire is minimized because the other battery designs. Does this mean that your phone is at risk? Not at all. I enjoyed your smartphone like and use (already second in a row), but I do not have left of chargers and cables. Why Samsung has launched an exchange program? The answer is obvious, it is a response to the reputational costs they can not afford to inflation history and simply remove the factor itself. To this can be treated as you want, but the fact is that Samsung solves the problem and as transparently as possible, loud and alone, without the pressure from outside, talks about it. What I have is respect.
Now, about the Russian market. Those who bought the units outside Russia, also have the opportunity to replace their corresponding replacement program will be announced later. Let me remind you that the replacement of voluntary and no one is forcing you to do it. Shipped pre-orders that people have already received a small amount, it can also be replaced, at their request in the future. I am sure that their devices will replace the vast minority of my friends and acquaintances who use the Note 7, a reaction to the story at all restrained, people do not see the reasons for the replacement. What has been well characterized or Russian fatalism, or the perception of the situation from a practical point of view. This risk assessment, and the credibility of the information that has provided the company by the number of susceptible devices the problem.
It is interesting that the common sense and the facts in the story of Note 7, many are ignored, as well as the availability of similar stories in the past that It did not lead to any public action. Therefore, before you argue that this is absolutely normal practice – to change the device in all markets, try to find evidence of the experience of other companies that produce electronics, and bring them in the comments. Not to be unfounded. As well as try to rely on facts, not speculation. And with Note 7 will be all right, he sold both, and will be sold in significant quantities. This story crosses out only three weeks of sales, but it will not change anything fundamentally.
And the last remark as a comment on the “Spillikins” where I wrote that Note 7 popular and production can not cope, so pre-orders for the Russian fold. Many people immediately conclude that the order cancellation is not connected with the popularity of the model, and the fact that she has a problem, which was known in the company. The logic of conspiracy theories in full growth, although the events are separated in time and in no way related. Two weeks Samsung sold 2.5 million Note 7, which is a record for the line Note. Voluntary replacement announced by the results of the investigation, which began after the abolition of pre-orders in Russia. Think about how these events are connected, the obvious answer – no way. But wishing to find a conspiracy theory may find her and then.
In general, the situation is curious. Those who use the Note 7, or already ordered them, look at the history of a lot calmer than those who never planned to buy this device. The second brand model, producer and chihvostyat was worth. Something’s wrong here
Pokemon Go to the Temple on Blood in Yekaterinburg -. Idiotic prank
The Internet makes it possible to virtually anything in particular, you can demonstrate his stupidity, lack of respect for others, as well as intolerance of religion. I do not much like the institute of the church, but to talk about it, I think only possible with loved ones, unable to endure it without, as I understand that my point of view can turn one’s stomach many people. They are not part of my life, imposing their views, and I am not in them, as for me, so this is the best option for all. But at the same time there are stories that I box and that I consider obscene antics, obviously aimed at insulting people. One such story happened in Yekaterinburg. In this city lives Ruslan Sokolovsky, he has his own channel on YouTube, where he places the rollers of different content, many of them directed against religion and the institution of the church. But Ruslan did not mince words with the help of his commercials is trying to explain his attitude towards the church. The ideal and it is a reference point for the French newspaper Charlie Hebdo, as he himself said.
in early August, Ruslan decided to record a video on how it catches the Pokémon in the temple, the impetus was the story on TV channel” Russia 24 “, which stated that for such actions can come the criminal liability under “insult the feelings of believers.” And 11 August, a video appeared. It Ruslan goes to the temple and catches Pokémon, and the sound is superimposed later, and it contains a mat, as well as God’s insults and the Mother of God (I decided to write so as to not inadvertently offend anyone’s feelings, I say this without any irony). In fact, the popularity of Pokémon Ruslan used to once again speak about what he thinks about religion. And he did it in a very rude manner, which is unacceptable in any form. He came to the temple, where the silence was like a telephone, and then created a video making fun of religion. The obvious problem with people like Ruslan, is that they confuse atheism with permissiveness and unhindered opportunity to insult the feelings of others. It’s just a deliberate provocation with the predictable result. And the reason is not catching Pokemon, and in the words that were spoken.
August 19 Ministry of Internal Affairs in Sverdlovsk region start checking Ruslan roller for insulting the feelings of believers. The audit has been opened proceedings under two articles ( “Hate speech” – 282 th article, “Public action, expressing clear disrespect for society and committed in order to insult the religious feelings of believers” – 148-I). Second Ruslan was arrested in September, and the third day of September the court concluded its custody for two months. The maximum possible term – up to five years in prison. Lawyer Ruslan asked to release him on bail, as his mother is an invalid and he was the only child.
What can I say? Man deliberately run up on this result, and he received it, however, in rolls of Ruslan and does not hide, he is consciously to take this step. What for? I’m not to judge. But demonstrating disregard for the feelings of others, he does not show his best side, but rather the opposite. What punishment excessive in this case, does not cause problems, it is possible that in this case have decided to make a demonstration spanking. Maybe. But most of all I was pleased with the reaction of the Church, in particular, Metropolitan Kirill of Yekaterinburg and Verkhoturye. Metropolitan said the church asks to remove those pieces of video where there are direct insult God. And he added: “It can be as much as necessary to insult me or someone else, but God and the Virgin. It would not allow any one country. ” Moreover, the church is considering the possibility to provide legal assistance to Ruslan. He will this help or not, solve it, but the Metropolitan Kirill approach seems to me mature and adults, however, it is. Man, that was 22 years old and have not grown out of adolescent maximalism and mature man – the difference is visible to the naked eye.
This story is not about the technology in the form familiar to us. Moreover, technology is used as a means of information delivery. And if before Ruslan could not reach a significant audience, but now he did it. Let’s due to such tricks that call can not be intelligent. I am confused by the fact that young people want and are willing to seek popularity at all costs, including the expense of humiliation and insult others. And it’s not even in the believers, was just such a topic is selected as the most resonant. It’s ugly in every sense and characterizes Ruslan as a person more than anything else. The problem is that today such Ruslans the network a lot, not all are resolved to do something similar, but enough and those who are willing to do anything for their five minutes of fame. And, in my opinion, if it is not nipped in the bud, then we will live in a very uncomfortable world, where for five minutes on YouTube will do after the abominations that are unimaginable today for our society.
Technology can serve both the good and harm. And the story of Ruslan – it is rather an illustration of how rude people spreading their beliefs around, spit on others. Tell us how you think this behavior is acceptable if and whether to stop these people at the very beginning of their “exercises”? What do you think about it. Take five minutes, since it is important.
To contents & gt; & gt; & gt;
presentation technologies and real products, notes with IFA
In the year that I am able to see and attend presentations 50-60 products. Differ country where presentations are held, and the companies are very different, but in the last 1.5-2 years there was a general trend – the presentation are based on one or two patterns that were set during the time of Steve Jobs at Apple. This template looks as follows.
- The first point – about the company and its achievements, said the chief of the situation on the market changes
- The second point -. Product performance and on the previous achievements of the report to show why new product is good. Unique features
- The third point -. Emotional video showing the benefits of the product. . Beat on emotions
- Item the fourth – to sum up everything and show the “one more thing»
Each of the items can be expanded in life, to repeat it, especially if you are showing. several products. In reality, this presentation of the scheme has been so successful that it resorted to almost all companies. Here is an example, in the TP-Link held the presentation of this scheme, but could not keep accents. So, the first part about the achievements of the company took thirty minutes, then instead of the video released on the scene the dancers.
A unique product capabilities were at risk smartphones edges that have a predetermined thickness. Someone interested? No. But it was necessary to show something unique, because so instituted by the scheme!
Let’s look at Huawei presentation, the same story, but instead of an emotional video released on the scene of beauty blogger girl Ksenia Russian but lives in Switzerland. Why?
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