According to analysts Credit Suisse Group AG, Daishin Securities Co. and Pelham Smithers Associates, Review Samsung program will cost about $ 1 billion or less. The representative of the company, answering the question of the financial implications, said only that it is a “heartbreaking sum.”
Samsung forecast a net profit of $ 20.6 billion by the end of 2016. $ 1 billion – less than 5% of this amount, Bloomberg writes. The agency also notes that some of the costs associated with the recall of smartphones is likely to pay a developer of batteries.
According to the professor of the National University of Singapore Si Chang Jin (Chang Sea Jin), the potential damage to reputation in this situation “much more than short-term financial loss.”
In the US, sales of Galaxy Note 7 began on 16 August. The time was dominated Samsung to Apple, which on September 7 must submit a new version of the iPhone. “Now, this advantage has evaporated,” – said IDC analyst Bryan Ma in Singapore (Bryan Ma). According to him, a review of smartphones serious blow to Samsung in the third quarter, but if the company is able to quickly remedy the situation, then it will be able to avoid “long-term effect.”
Samsung announced the suspension of sales of Galaxy Note 7 worldwide September 2, 2016. review device program was launched after an internal investigation on fire battery posts during charging. During his company has identified 35 such incidents.
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