MOSCOW, September 5. / TASS /. South Korean company Samsung will recall 2.5 million Galaxy Note 7 smartphones due to the risks of explosion of batteries. Agency Bloomberg leads estimates of analysts of Credit Suisse Group AG, Daishin Securities Co. and Pelham Smithers Associates, which estimated losses of Samsung’s $ 1 billion or less. In the company losses from the global recall call did not, noting that they will “heartbreaking”
“The potential damage to the reputation of the company several times higher than short-term losses,” -. Said the agency professor at the National University of Singapore . Si Chang Jin
The agency notes that the failure has overtaken the company in the wrong time: Samsung has been on the rise against a background Galaxy S7 flagship smartphone sales growth, thanks to which the company’s shares rose to a record last month, and quarterly profit showed a record level for the past two years.
Samsung expected to receive net profit in 2016 of $ 20.6 billion. The agency notes that $ 1 billion of losses does not exceed 5% of this amount. Moreover, part of the cost of a large-scale withdrawal of smartphones may be incurred by a subsidiary of Samsung, which has been producing batteries, we are talking about Samsung SDI Co. At the same time Samsung did not disclose the company that supplied the batteries for Galaxy Note 7
Start selling Galaxy Note 7 was held in the United States August 16, the company expects to get ahead of its direct competitor -. Apple company, which is September 7th must submit a new version iPhone. “Now the advantage has evaporated,” – said IDC analyst Bryan Ma in Singapore
The massive recall and stop selling smartphone Galaxy Note 7 was announced on September 2.. The decision was made following the results of an internal investigation, only recorded 35 cases of battery explosions.
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