Samsung Electronics suffered the launch of its new premium smartphone Galaxy Note 7 in a number of countries due to technical impossibility to ensure its timely delivery. In case the delay in the production and supply tight, the triumph of Samsung threatens to turn into a serious problem for the company.
On Thursday it was announced that Samsung Electronics has transferred the official start of sales its new smartphone Galaxy Note 7 in some markets due to the inability to produce the required number of gadgets. In the United States and South Korea, where smartphone sales began last Friday, consumers are reported to Reuters and the Financial Times, I had to literally fight for the opportunity to buy the device. The company confirmed the fact that the launch of sales in individual markets may be delayed, but did not specify on what it was. “As the number of pre-orders for Galaxy Note 7 significantly exceeded our expectations, the date of its release in some markets corrected,” – said in a statement. The company said it is taking the necessary efforts in order to increase the production.
Galaxy Note 7 success, if the company will not be able to quickly set up production of additional quantities of smartphones can easily be transformed from triumph to company in its most serious problem affecting the financial results for the second half of the year: not only in anticipation of the new smartphone customers Samsung stopped buying older models, so even Apple’s, the main rival of the South Korean company is preparing to release a new iPhone model in September
Judging by the activity on the stock exchange in Seoul, investors are well aware of: the company’s shares fell by 2%, despite the fact that the stock exchange index fell by only 0,3%
However, analysts say that the company has enough ability to quickly remedy the situation. “Just come to the party more guests than expected. Companies need to expose more snacks “, – quotes Reuters Nomura expert Chris Chan. According to him, since the company produces the key components of the smartphone on their own, supply problems can be resolved quickly. He estimated that in the current year, the company may sell 15 million smartphones Galaxy Note 7.
The fact that Samsung has solved the problem, says and expert INK Asset Management Kim Hyun-soo, We remind you that Samsung has never been a serious and prolonged supply problems.
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