Sales smartphone Galaxy Note 7 premium with a waterproof casing and a function of scanning the iris began on Friday in the US, South Korea and other countries. Experts speak approvingly of the new smartphone the Samsung, but due to lack of supply on the world market for many wishing still can not buy a new product, writes Financial Times (FT).
Due to the high demand for Samsung supply chain can not cope, writes Reuters. The number of pre-orders greatly exceeded the forecasts of the company, resulting in some markets the device release date will be postponed, the agency refers to the Samsung representative. The company says it is trying to increase production, and “as soon as possible” to meet the demand.
In the past, the problems with the production of curved displays for smartphones Galaxy S6 edge, which is also popular Samsung caught off guard, have led to disappointing sales results and some investors fear a repetition of history, notes Reuters. But this time, no problems with the production of the rounded display for Galaxy Note 7 there, told the agency a source familiar with the situation, and the lack of devices will not be long-term problem. “The difficulty has been associated with the use of new sensor technology on plastic OLED-screens – FT said Daniel Kim, an analyst at Macquarie. – I think this problem will be solved within one or two months. ”
Pursuit of Apple
According to Gartner, the Samsung this year increased its lead over Apple , in II quarter it sold 32 million smartphones more than the competitor. Samsung’s market capitalization now stands at $ 239 billion, and although Apple is worth more than twice as much ($ 586 billion) by the ratio of the share price and profit Korean company has almost caught up with a rival: her figure was 12.4 against 12.7 in Apple.
«On the party came more guests than expected the Samsung, so now they just have to bring more food”, – quotes Reuters Nomura analyst Chris Chang. He predicts that, compared with 9 million Galaxy Note 5 to Samsung sells 15 million Galaxy Note 7 smartphones end of the year, sold last year.
High demand for Galaxy Note 7 allows us to conclude that Samsung captures lead in the smartphone market after a relatively unsuccessful two-year period. However, if the proposal is not to keep up with demand, the South Korean company’s profits in the second half may suffer if we consider that in September, Apple Inc. is preparing to submit a competing model premium, warns FT.
The news of the postponement of the start of sales in some markets led to a decrease in the impact Samsung’s stock price by 2% after a record rise the previous day. As a result of the successful Samsung product policy on the company’s shares in the smartphone market this year rose by a third, and were among the leaders of the stock market in the segment of IT.
Galaxy Note 7 c-screen of 5.7 inches refers to PHABLET category, t. E. Occupies an intermediate position between traditional smartphones and tablets. For corporate users, more attractive models give improved protection. So, this is the first mass product of this class on the Android platform with the scanner of the iris.
Samsung, the world’s largest manufacturer of smartphones in the II quarter was the highest operating profit in more than two years – largely due to the successful debut of the flagship Galaxy S7 model. Samsung forecasts for the second half also sound very optimistic. In particular, the expected high demand for components produced by the company such as 3D Nand memory chips and displays based on organic light-emitting diodes (OLED).
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