Spillikins №342. iPhone 6s and Galaxy Note 5 as an explanation for the stagnation in the market – Mobile-review

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Going to a presentation Note 5 / EDGE Plus, I do not expect that it will give impetus to reflect on how the market has come to a deadlock, and this applies as Apple, and Samsung, and any other company. Qualitative development is almost gone, began marketing pacifiers. For seed describe it as an example for the keyboard Note 5, which can be bought as an accessory. There is such a keyboard 80 dollars, put on the bottom screen.

One who tried to take advantage of this keyboard in your life, understand that it is inconvenient, absurdities, and came from the distant past. I would venture to suggest that this accessory least interested buyers. Why did he do? To attract attention, and in order to show that there is development. We talk about this in detail on the example of iPhone 6s, which will soon announce, and discussing the flagship Samsung.

For those who missed the presentation of the material, it’s time to catch up.

Content

1. Travel notes from New York – the operator stores, advertising and communications
2. iPhone 6s and 5 as the Galaxy Note explanation of stagnation in the market
3. Update line of chipsets from Qualcomm – belated flagship Snapdragon 820
4. The Museum of the Future – an example of the New York Museum of Design

Travel notes from New York – the operator stores, advertising and communications

Every time I go out in the well-known places, I’m interested to see what has changed and what the market lives, as well as people. New York is often the case, as well as in the US, told repeatedly about how everything is arranged, for example, that last year’s travel notes.

At this time, accumulated a lot of experience, but I will share them in turn otherwise the risk is not to reach the main topics. I’ll start with the sad part of the story for those who live in Russia. Before I come to the United States, people tend to buy one or the other electronics at home so it cost a bit more expensive. A year ago, the difference in the cost of the technology Apple prices in Russia was on the strength of 10 per cent, then in the end, the company lifted the price, and it became profitable to buy in the United States. But this is the only example of this kind. Most of the other equipment at the rate of 65 rubles to buy profitable in Russia.

Look at the same Note 5 / Galaxy S6 EDGE Plus at Verizon, they have the minimum price.

But even that is equal to or higher than 55 000, which will cost EDGE Plus in our country. The gray market is almost entirely killed for companies that are trying to sell something and keep the market. At the current rate of buying the US it has become expensive and pointless, we must seek only what we have on the shelves. Prosherstit stores in search of something unusual, found that almost nothing and there, I decided to try to buy Moto G 2015, regretting that the Moto X will appear only at the beginning of September. Passed in all stages MotoMaker order to find out what the model will only be available August 25 (ie, the period of delivery and execution of the order – a week!). In the Amazon without customization by itself it can be obtained within three days, but did not do so as a practical sense in the survey is almost there. Russia appears to have resellers, then take.

On the timing of the delivery of goods to the United States I have already spoken once, I think it might be interesting today, especially since nothing has changed.

Communication is traditionally chosen from the expensive AT & amp; T, as an operator in New York, has improved markedly over the past year and a half. Fewer holes, confident reception in most areas. Before Moscow does not hold at all, but it works much better than before. The store offered two prepaid tariff – one for $ 45 offering 1.5 GB of data, and also SMS with calls, and the second for $ 60 gave 4 GB and also calls SMS. Given that I do not need calls, but important online, I chose the second option.

I was surprised that the first passport was not asked. But instead demanded IMEI-phone number, which I’m going to use the SIM-card. Previously, it was exactly the opposite, demanding a passport and not interested in the device. Interestingly, the CRM-system is now not simply sends an SMS with the questions about the quality of services, but reminds you who helped in the store. This is a qualitatively new level, and AT & amp; T is clearly developing CRM, trying to make the system more interesting.

Prior to operators around the world are one and the same problem, how to make sure that their services are perceived easily. The Verizon Wireless made tariff plans in size (in Russian MegaFon did with its line XS, S, M, L, and so on).

All stores operator asked how fewer people fall under the terms of the contracts update when you are given a new phone for minimum money. Sellers are sad about this, saying that such people is getting smaller, which means paying full price for the phone, people opt for cheaper models, but not the flagship. The same trend is observed in Europe.

I was genuinely surprised that the store in Manhattan Verizon, hear Russian speech, the local dealer shouted goodbye “Goodbye!”. To hear it from the mouth of Negro somehow surprising, obviously he has repeatedly faced with Russian-speaking visitors here.

While walking on a street overheard the end of the dispute. The guards about something argue, one of them as the final remarks said: “google it, right here.” Nobody rushed to the Internet, and the conversation turned to another channel. There was a revolution, which describes how to prove their case in the dispute and misconceptions opponent – “Googling!”. You do not need to google, it’s just a statement. I first encountered it, I had never heard of this in such a context. But surely there is nothing new, my friends say that this phrase has long existed, and perceived that way, it replaces the old “do not talk nonsense.”

On the way to the US I was, as always, be glad and rejoice Beeline (money written off roaming wrong, no one has returned, discussed them in the last issue). On board the aircraft “Aeroflot” has a mobile network and Wi-Fi, which costs about $ 10 per MB. Expensive, brutal rounds packages, in a word, do not work, and sit in WhatsApp was not necessary. With the price of SMS is 30 rubles, it was easier to write multiple messages at work.

But Beeline sent me here is contradictory message. That, they say, everything is expensive on board, look for Wi-Fi.

Someone obvious problems with logic and knowledge of how much and what is. Oh, those trying to be a smart operator, which translates into a direct opposite. I wanted to write separately about the new chips in hotels, but decided to do it a second time, not to be sprayed and go to the main themes. That’s just a picture to show with advertising Apple Music, which is flooded with New York. This is the question that Apple, according to some people, do not spend anything on advertising.

iPhone 6s and Galaxy Note 5 as an explanation for the stagnation in the market

« This phone nobody ever buy “- for the thousandth time, I wrote an unknown person. And not only me, these cries can be found on millions of pages on the web where people express their opinions. It has become popular to try their judgments at all, considering that most sensible people like the speaker, and the opinion of others, foolish birds can be safely ignored. Sometimes this approach looks funny when the speaker denies the commercial success of a product or, on the contrary, praises that does not enjoy any demand.

Statistics – a stubborn thing, regardless of love or dislike commentators certain products find their audience. Phones on the market today, there are two brands that are accepted, and love and hate – of course, we are talking about Apple and Samsung. These brands compete on all fronts, but also cooperate closely, the same iPhone could not exist without Samsung in principle, or would have been an entirely different product. The company faces the same problem for someone they have begun before, for someone a little later due to the difference in the perception of the brand, a little different mentality of consumers. But exactly the same problems, chief among them the so-called loss of value of the brand to the buyer. Superimposed on this is another point – the lack of bright technical innovation and the need to come up with chips from the category of empty marketing.

Let’s take a look at what will happen in the next iPhone in the fall, we already know almost everything about these products. Declare them, apparently, on 9 September, will go on sale later this month. These are the two models that will be called iPhone 6s / 6s Plus, or maybe there will be some rotation, and they come up with a completely new name. But title solves nothing important to be within these devices.

Let’s start with internal filling – a new processor A9, for the production of which is now struggling Samsung c TMSC. According to rumors, the Koreans have agreed to reduce the value of their services to get the entire order. Produced in the right amounts this processor Apple may only powers Samsung, and if the latter refuses to do so suddenly, that no amount of iPhone and iPad on the market simply will not. They will, but in much smaller volume.

Look further – say the amount of memory reaches 2GB. Given the stripped-down multi-tasking, good optimization software is not as striking, but it can be considered a necessity. Appeared iPhone 6 test results show that there is 1 GB of memory, or is it all the same not iPhone 6s, and something like the iPhone 6c, that is, younger model.

I’d like to I believe at this as 1 GB of memory – it is quite niggling, and in the latest versions of iOS that is not enough for those who are more or less enjoyed by certain features. Some toys poor optimization software, the squares on the screen at times after working in other applications, slow performance, and similar delights. Somehow iPhone ardent fans consider a statement of the fact that there are some flaws, personal insult and deny the possibility that this is happening. Such people are few, but they put a hand in how the perception of the brand being destroyed. But back to the characteristics.

The body completely redesigned iPhone in order that it can not bend. It is 0.2 mm thick, reinforced all the weak areas, particularly around the volume keys. This is a response to the scandal with bending body (bentgate), which to me has always seemed too far-fetched and exaggerated.

The iPhone will ForceTouch, which is already in some MacBook, and Apple Watch – push harder on the screen, and there is an additional action. We can say that very few people on laptops takes this chip, my friend, for example, in conversations always says that his model ForceTouch, but when you ask, he enjoys them responsible – no. For him, it’s just a model identifier MacBook, but it does not feature for continuous use. This is exactly what I call empty marketing. No practical use feature can not be held on the same clock, it irritates his futile and erroneous clicks.

Improved camera, raised its resolution up to 12 megapixels. As usual, it is argued that this would be the best camera in the world, if you believe such statements, each iPhone has the best camera in the world, and a place for improvement is long gone. But, nevertheless, each time something comes up and release, obtained interesting pieces, and satisfied customers.

About stuffing talked. Add new colors. But the most important update available to owners of previous models, and it iOS 9. The emphasis is on what the software can do, and this is something that Apple is considered the most important. Soft recent years has become a differentiator in the first place, in relation to its products is, strange as it may sound. But the problem is that the software takes exactly the same as in the hardware stuffing – not a lot of changes and they almost do not affect the core functions, what people are accustomed to using. Pile of advanced features complicates the system, making it not so simple.

Is there any meaning owners of iPhone 6 to change your machine to iPhone 6s? I think not, except for the fact that you suddenly feel that this should be done in the power of your personal knowledge that you have the “old” phone. Such people units basically replaces the previous model. For the iPhone, regardless of at what market operators’ free or it is sold, there is a distinct two- or three-year cycle. People are buying the unit for a few years, assuming that the pay for the flagship and its characteristics should not deteriorate in the meantime. The same was the case in previous seasons for most models of the company, which is focused on a two-year cycle.

For example, do not have to be a genius to predict that Russia will sell iPhone 6s biggest challenge for the company, as the phone itself does not offer the visual differences from the previous model (image component is not visible for Except the new color), and the price will be 50 000 rubles under the most favorable scenario, but is likely to easily breaks the level of 55 000 rubles for official devices while maintaining the current rate. However, Apple’s sales in Russia show that with sixes all is not well – sales fell three times as compared to October 2014, when there was no rush. And explain this aging model can not be the reason only in price. If you look at foreign markets, those where there is no crisis, the situation is different, six at first sold well. But in total sales, their share is reduced in favor of the previous models. Apple’s success began in some point exactly the same as for the whole market – primarily sold the previous model, because the price is better. Or restoring devices, which we had a separate article – they have become a driving force of sales in Russia and some other markets.

Now imagine what will be a chorus of disappointed voices after the announcement of iPhone 6s. Nothing new, it is already seen unrealistic price in Russia and the like. Millions of people willing to buy the new six was not before the crisis, sales of Apple in Russia for such products less. But now they will be even less.

Let’s see what will happen with the Samsung sales in Russia. After all, these companies are so closely linked, they are competing for the same market niche. With sales of Galaxy S6 / S6 EDGE everything is fine, they are at historical highs despite the crisis. The reason is that MTS, starting a price war, sells these models at a cost of close to pre-crisis (discount of one third of the price), Russia is one of the best prices in the world on these devices. It can be a long lament, why this is so, but the price war – the only reason for success Samsung flagship in Russia, and it is not eternal. Wishes to dive into this topic can read the “Diwali analytics» №34, 35, 38, 41 and 42 – in the cycle of materials describes each phase of the war. Give a link to the first material.

Let us for a moment forget about Russia and see what Samsung has shown in New York, we have a detailed presentation of the material.

shows two new items – Note 5, which has suddenly become a niche product, available only in the US and Korea, as well as S6 EDGE Plus, which will be sold worldwide. A set of changes from Note 4 or Galaxy S6 / S6 EDGE is not very large, let’s focus on some of them:

• Improved screen with the same diagonal and a resolution with respect to Note 4;
• Increase the amount of memory and CPU improvement;
• Improved fingerprint sensor;
• Improved camera with new modes, the same resolution;
• Updates of standards, for example, Bluetooth 4.2 – that unprincipled;
• The use of aluminum alloy 7000 series in the body, as well as in the new iPhone 6s;
• Various soft karaoke improvements, each of which is not fundamentally – such as the ability to take screenshots of pages long, which is not visible on the screen, instead of a set of a few screenshots.

Abstracting from brands, try to assess how different innovations in products from Apple and Samsung. Forget for a moment about their taste preferences, love or dislike. If you wish, you can take a leaf and write on it the changes that occur in their flagship. The result? All identical. No company can come up with something that will lead to a breakthrough. We can say that it is marking time is logical, since there is no key that transforms our needs.