Samsung remains the leader
Samsung Electronics has managed to retain its first place in sales on the Russian market of mobile phones in November 2016, reported the South Korean Agency Yonhap, citing a report of research Agency GfK Group. In November 2016, the share of Samsung in Russia amounted to 20.1%.
according to analysts, Samsung continues to hold first place in Russia in November 2015, despite the fact that the share of Korean consumer electronics giant in recent months has decreased somewhat because of the failure and the termination of sales of the device Galaxy Note 7.
Apple and Huawei – closest pursuers
In second place in the Russian market of mobile phones company Apple, whose share in November was 12.4%. The third Chinese brand Huawei with a share of 8.6%. The researchers note that during the year has significantly lost its position Lenovo – its share in November 2016 7.4% versus 13.7% a year earlier.
Samsung is losing ground because of the collapse of Galaxy Note 7
Representatives of retailers say that the negative impact on sales of the Samsung devices provided the failure of the flagship device Galaxy Note 7, the official beginning of sales in Russia did not take place due to numerous complaints from users around the world to the explosions of the batteries of this smartphone. Another reason for the General decline in the sales of mobile devices from Samsung called the success of the new iPhone 7 and 7 Plus from Apple, the official sales of which started in Russia in 2016.
Explosive Galaxy Note 7 has hit the sales of Samsung
but could not deprive the company of first place in the Russian market
In October, the share of Samsung in the Russian market was 20.3%, which talked about the fall compared to the previous month at 3.3%.
However, earlier it was reported that Apple is likely not able to greatly increase sales of its own smartphones using the Galaxy Note 7 review. The reason is that the company does not have sufficient number of products, as the demand for the new iPhone model has exceeded expectations. According to observations by research firm Goldman Sachs, the delay in obtaining the iPhone 7 Plus is an average of 4-5 weeks for a model Jet Black — 7-8 weeks, and this trend is not quenched.
for Samsung Galaxy Note 7 will lose $ 5.3 billion
In October 2016, Samsung reported that in the next two quarters, its losses in operating income will be about $ 3 billion. the Reason for the recall and cessation of production of the Galaxy Note 7. For this reason, the company has lost $ 2.3 billion profit in the third quarter of 2016, Thus the total losses of $ 5.3 billion.
to compensate for the loss, the company intends to expand sales of smartphones Galaxy S7 and S7 Edge. In addition, the company is revising the quality control process in manufacturing to make their products as safe as possible for users.
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