By the end of this year, Samsung Electronics needs to disclose the results of its investigation, which began in the company in connection with cases of fire and explosion of smartphones 7 Galaxy Note, reports the Investor, citing industry sources.
on 11 November 2016, the South Korean giant has initiated a new stage in the investigation, the purpose of which is to find out the causes of faults in the flagship devices, which led to a fire. The investigation is being conducted jointly with experts in the field of safety products and experts from South Korea and the United States.
Immediately after the first review, Note 7, announced in September, following reports on the explosions of smartphones, the company said that the problem lies in the defective batteries manufactured by sister company Samsung SDI. Samsung Electronics has replaced the batteries for the products of another manufacturer – the Chinese company ATL. Despite this, it soon became known about the fire Note 7 with the already replaced batteries.
as a result, In October, the company decided on a complete cessation of production and sales of this model and withdrew from the market all sold and delivered to the device. Since the announcement in August, Samsung managed to implement around the world about 4.3 million Note 7, including 2 million units, are in stock at mobile operators and retailers.
at the same time Samsung was investigating incidents of Note 7. It is assumed that the location of ignition was the battery, but overheating could lead to a variety of factors.
the results of the investigation are extremely important and will likely affect the fate of the flagship of the Galaxy brand, which the company early next year plans to release a new model Galaxy S8.
in addition, the outcome of the investigation depends on whether Samsung to use the refunded Note device 7, since the liquidation of stocks is fraught with huge financial costs and the cost of eliminating negative impacts to the environment, the sources noted.
“We are considering all possibilities to figure out the exact cause of the incident”, – said the publication of the official representative of Samsung.
I Should add that while opinion Note 7 not hit by the reputation of Samsung. The study, conducted by agencies Ipsos and Reuters showed that smartphone users Samsung as loyal to the brand of the South Korean company, as buyers of the iPhone.
IDC also believe that in the long run no serious consequences Samsung is not threatened, but encouraged the company to tell about the reasons of ignition of the batteries and to indicate how it is going to fix the problem is to reassure buyers.
Source: DailyComm